Running out of things to post is the most common problem we hear from aesthetic practitioners. The answer is not more trends. It is a simple set of content pillars you can repeat every week. Here are the ideas we use with clinics, grouped by goal.
1. Build trust in you
- Introduce yourself: your background, training and why you started.
- "How I keep results natural", in your own words.
- Your safety checklist before any treatment.
- What happens if a client is not suitable for a treatment.
- Your clinic hygiene and set-up, filmed calmly.
- Answering a real question from your DMs.
2. Educate
- Myth versus fact carousels about fillers or skin treatments.
- "What to expect at your first consultation".
- Aftercare in three simple steps.
- How long treatments typically last, explained honestly.
- Skincare routines between treatments.
- How to choose a safe, qualified practitioner.
3. Show the experience
- A day in the clinic, behind the scenes.
- Setting up the treatment room in the morning.
- The consultation process, with a team member as the "client".
- Your favourite part of the job.
- New equipment or a refreshed clinic space.
4. Results and stories
- Filler and skin results, shot in consistent lighting, with consent.
- Client stories in their own words, shared with permission.
- "Why we said no to this treatment request", without identifying anyone.
- Reviews turned into simple, on-brand graphics.
5. Make it easy to book
- How to book a consultation, step by step.
- Your opening hours and location, shown in a short reel.
- Answering "does it hurt?" and other common worries.
- A pinned post that explains your services.
Keep it compliant
In the UK, botulinum toxin is a prescription-only medicine and cannot be advertised to the public, including through hashtags and captions. Build anti-wrinkle content around consultations and your expertise. Our guide to Botox advertising rules on social media explains more.
How often should a clinic post?
Consistency beats volume. Three to four good posts a week, with at least two reels, is enough for most clinics. That is why our packages start at 6 videos and many clinics choose 10.
Want this done for you? We film in London, edit your reels and can manage your page. See our aesthetic clinic marketing.