Injectables marketing is different
Injectables are one of the most competitive niches on Instagram, and one of the most regulated. Clients want to see natural results and a practitioner they trust. Regulators want to see that prescription-only medicines are not being advertised to the public. Good content does both.
What we create
Words we avoid, and what we say instead
UK advertising rules treat most references to Botox and other botulinum toxin brands in public promotion as advertising a prescription-only medicine, including in hashtags. So instead of "Botox offer", we build content around "book a consultation for lines and wrinkles", your qualifications and your clinic experience. It protects your account and your reputation.
See the full guide: Botox and filler advertising rules on social media in the UK.
Results presentation
- Consistent lighting and angles so before and after content looks honest.
- Captions that set realistic expectations.
- Client consent handled before anything is posted.
Questions
Can I post Botox before and after photos?
Promoting botulinum toxin to the public is not allowed in the UK, and that includes indirect promotion. We focus anti-wrinkle content on consultations and your expertise. Dermal fillers are not prescription-only medicines, so filler work can be shown responsibly.
Can you use hashtags like #botox?
No. UK advertising guidance says hashtags count too. We use compliant hashtags and keywords instead.
Do you film lip filler treatments?
Yes, in London, with client consent and a clean, clinical look.